Dupes

Skincare and haircare comparison

Love the product.
Compare the ingredients.

Dupes puts a premium serum, moisturiser, sunscreen or shampoo next to other brands' products and shows which key ingredients they share, with a 0–100 ingredient-match score and the reasons behind it. Then you choose where to buy.

Coming soon to the App Store Coming soon to Google Play

See example comparisons For retailers & brands

The Dupes mascot: two overlapping gold price tags with a friendly face
445ingredient comparisons live in the catalogue
136premium skincare and haircare products compared
14product categories, from serums to shampoo
0–100ingredient-match score on every comparison

Featured comparisons

Examples taken straight from the Dupes catalogue. Each shows the premium product, the other brand's product it is compared with, the score, and the key actives they share. No prices, no promises about results: just what is in the bottle, as published on the label.

Premium product

SkinCeuticals C E Ferulic

Compared with

Timeless 20% Vitamin C + E Ferulic Acid Serum

98of 100

Shares 5 of 5 key actives

  • Ascorbic Acid
  • Tocopherol
  • Ferulic Acid
  • Panthenol
  • Hyaluronic Acid

Premium product

Glow Recipe Plum Plump Hyaluronic Acid Serum

Compared with

The Inkey List Hyaluronic Acid Hydrating Serum

98of 100

Shares 3 of 3 key actives

  • Hyaluronic Acid
  • Hydrolyzed Hyaluronic Acid
  • Panthenol

Premium product

Avène Sun Sensitive Cream SPF 50+

Compared with

Garnier Ambre Solaire Sensitive Expert+ SPF 50+

86of 100

Shares 4 of 5 key actives

  • Ethylhexyl Salicylate
  • Avobenzone
  • Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine
  • Tocopherol

Not shared: Methylene Bis-Benzotriazolyl Tetramethylbutylphenol

Premium product

Biossance Squalane + Omega Repair Cream

Compared with

La Roche-Posay Toleriane Sensitive Fluid

89of 100

Shares 3 of 3 key actives

  • Ceramide NP
  • Niacinamide
  • Hyaluronic Acid

Premium product

Drunk Elephant T.L.C. Sukari Babyfacial

Compared with

The Ordinary AHA 30% + BHA 2% Peeling Solution

90of 100

Shares 4 of 4 key actives

  • Glycolic Acid
  • Lactic Acid
  • Tartaric Acid
  • Salicylic Acid

Premium product

Ole Henriksen Banana Bright Eye Crème

Compared with

Good Molecules Vitamin C Brightening Eye Cream

87of 100

Shares 3 of 3 key actives

  • Ascorbyl Glucoside
  • Caffeine
  • Hyaluronic Acid

Browse by category

Products are only ever compared within the same category, so a face serum is compared with face serums and a shampoo with shampoos.

Serums

Vitamin C, niacinamide, retinal, peptides and hyaluronic acid serums.

See comparisons

Sunscreen

Face sunscreens compared on their UV filters and extras.

See comparisons

Moisturisers & eye care

Creams, lotions and eye creams, matched on ceramides, humectants and actives.

See comparisons

Exfoliants & toners

Peels, acid exfoliants, toners and essences.

See comparisons

Haircare

Shampoo and conditioner, a smaller and growing part of the catalogue.

See comparisons

How it works

1

Find the product

Search by name, scan the barcode, or take a photo of a premium serum, cream, sunscreen, shampoo or treatment.

2

See the comparison

We compare its published ingredient list with other products in the same category and show the ones that share its key active ingredients.

3

Check the score, then shop

Every comparison carries a 0–100 ingredient-match score with the reasons behind it. Tap through to a retailer to buy.

0–100 The ingredient-match score is built from objective, published data: shared key actives (the largest share), overall formula similarity and product attributes such as fragrance-free. We never say a product works the same or gives the same result. We show which ingredients match and which don't.

What's covered

Skincare

Serums, moisturisers, cleansers, toners, exfoliants, eye creams, masks, oils, treatments and sunscreen.

Haircare

Shampoo, conditioner, hair masks, scalp treatments and styling. This is the newer, smaller part of the catalogue.

For retailers & brands

Dupes is a comparison and discovery app for people who already know the premium product they want. It sends shoppers to retailers who stock the products it compares. It does not sell anything itself and never handles payments.

Who we send

Shoppers who have already picked a product category and looked at specific products. They arrive with a particular product in mind, not browsing at random.

How links work

The app links out to the retailer's own product page. Where a retailer runs an affiliate programme we use its tracking links, and the app says so before the shopper leaves.

What we ask of partners

Accurate product feeds and the retailer's own terms. Prices, images and buy links come from the retailer's feed; we never estimate or convert a price.

Our standards

  • Affiliate links. Some links to retailers are affiliate links. If you buy through one, we may earn a commission at no extra cost to you. The app says so before you leave for the retailer.
  • Ranking is never for sale. Alternatives are ordered by ingredient-match score. Commission plays no part in which products appear or in what order.
  • Prices and images come from the retailer. Prices, product images and buy links come from retailers' own product feeds. We never estimate or convert a price, and a product without a confirmed price is never shown as cheaper.
  • Honest claims only. We compare ingredients and price. We don't make efficacy, medical or "identical" claims about any product, and we don't use brand logos to suggest endorsement.

Brand or retail partnership team? Write to [email protected] to correct a product detail, ask about a feed or discuss a programme.

About & contact

Dupes is made by Ultimate Apps, a native app studio in Valencia, Spain. Our privacy policy explains what the app does and doesn't collect.
Retail and partnership enquiries: [email protected]