Dupes

Dupes / Serum

Serum comparisons

Serums are where ingredient lists carry the most weight, so they are where a side-by-side helps most. Each pair below compares a premium serum with a different brand's product in the same category, using the published ingredient lists.

Premium product

SkinCeuticals C E Ferulic

Compared with

Timeless 20% Vitamin C + E Ferulic Acid Serum

98of 100

Shares 5 of 5 key actives

  • Ascorbic Acid
  • Tocopherol
  • Ferulic Acid
  • Panthenol
  • Hyaluronic Acid

Premium product

Glow Recipe Plum Plump Hyaluronic Acid Serum

Compared with

The Inkey List Hyaluronic Acid Hydrating Serum

98of 100

Shares 3 of 3 key actives

  • Hyaluronic Acid
  • Hydrolyzed Hyaluronic Acid
  • Panthenol

Premium product

Paula's Choice Peptide Booster

Compared with

The Ordinary Multi-Peptide + HA Serum (Buffet)

96of 100

Shares 5 of 5 key actives

  • Acetyl Hexapeptide-8
  • Palmitoyl Tripeptide-1
  • Palmitoyl Tetrapeptide-7
  • Hyaluronic Acid
  • Panthenol

Premium product

Glow Recipe Watermelon Glow Niacinamide Dew Drops

Compared with

Naturium Alpha Arbutin Serum

96of 100

Shares 3 of 3 key actives

  • Niacinamide
  • Hyaluronic Acid
  • Panthenol

Premium product

Paula's Choice 10% Niacinamide Booster

Compared with

Naturium Alpha Arbutin Serum

94of 100

Shares 3 of 3 key actives

  • Niacinamide
  • Panthenol
  • Hyaluronic Acid

Premium product

Medik8 Crystal Retinal 6 Serum

Compared with

Geek & Gorgeous A-Game 10 Retinaldehyde Serum

93of 100

Shares 3 of 3 key actives

  • Retinal
  • Tocopherol
  • Panthenol

Premium product

NIOD Copper Amino Isolate Serum 1:1 (CAIS)

Compared with

The Ordinary Buffet + Copper Peptides 1%

92of 100

Shares 3 of 3 key actives

  • Copper Tripeptide-1
  • Hyaluronic Acid
  • Panthenol

Premium product

Dr. Barbara Sturm The Good C Vitamin C Serum

Compared with

Olay Super Serum Night Repair

90of 100

Shares 4 of 4 key actives

  • 3-O-Ethyl Ascorbic Acid
  • Panthenol
  • Hyaluronic Acid
  • Tocopheryl Acetate

Premium product

Sunday Riley C.E.O. 15% Vitamin C Brightening Serum

Compared with

Naturium Vitamin C Complex Face Serum

87of 100

Shares 3 of 3 key actives

  • Tetrahexyldecyl Ascorbate
  • Tocopherol
  • Hyaluronic Acid

Premium product

Drunk Elephant C-Firma Fresh Day Serum

Compared with

Timeless 20% Vitamin C + E Ferulic Acid Serum

85of 100

Shares 5 of 6 key actives

  • Ascorbic Acid
  • Ferulic Acid
  • Tocopherol
  • Hyaluronic Acid
  • Panthenol

Not shared: Pumpkin Ferment Extract

How to read these

The score runs from 0 to 100. It weighs shared key actives most, then overall formula similarity and product attributes such as fragrance-free. A high score means the ingredient lists are close. It does not mean the products perform the same, and we never say it does. The chips above are the key actives both products contain. Where an active is missing from the alternative, it is listed under “Not shared”.

These are examples from the Dupes catalogue, which is still growing. The app, coming soon to the App Store and Google Play, lets you look up any product in it. Where a retailer link is offered, it can be an affiliate link, and the app says so before you leave. See how we work with retailers.