Dupes
Dupes / Haircare
Haircare is the newer and smaller part of the catalogue. Shampoo and conditioner scores are lower and spread wider than for skincare, because a hair formula is mostly cleansing or conditioning bases rather than a few headline actives.
Premium product
Compared with
Shares 5 of 6 key actives
Not shared: Glycol Distearate
Premium product
Compared with
Shares 4 of 6 key actives
Not shared: Glycol Distearate, Guar Hydroxypropyltrimonium Chloride
Premium product
Compared with
Shares 4 of 6 key actives
Not shared: Panthenol, Guar Hydroxypropyltrimonium Chloride
Premium product
Compared with
Shares 2 of 4 key actives
Not shared: Behentrimonium Methosulfate, Amodimethicone
Premium product
Compared with
Shares 3 of 6 key actives
Not shared: Bis-Aminopropyl Diglycol Dimaleate, Panthenol, Glycine Soja Oil
The score runs from 0 to 100. It weighs shared key actives most, then overall formula similarity and product attributes such as fragrance-free. A high score means the ingredient lists are close. It does not mean the products perform the same, and we never say it does. The chips above are the key actives both products contain. Where an active is missing from the alternative, it is listed under “Not shared”.
These are examples from the Dupes catalogue, which is still growing. The app, coming soon to the App Store and Google Play, lets you look up any product in it. Where a retailer link is offered, it can be an affiliate link, and the app says so before you leave. See how we work with retailers.